Google just announced that it’s going to merge itself into a freshly created holding company called Alphabet. My speculation is, that this is happening to segment their services and also not to be as vulnerable to claims that Google is promoting own services or too controlling or powerful in areas of business, that their new expansion areas are depending on.
You can see the website at abc.xyz and here’s what was in their SEC report about it:
On August 10, 2015, Google Inc. (“Google”) announced plans to create a new public holding company, Alphabet Inc. (“Alphabet”), and a new operating structure to increase management scale and focus on its consolidated businesses. Under the new operating structure, its main Google business will include search, ads, maps, apps, YouTube and Android and the related technical infrastructure (the “Google business”). Businesses such as Calico, Nest, and Fiber, as well as its investing arms, such as Google Ventures and Google Capital, and incubator projects, such as Google X, will be managed separately from the Google business.