Intent to disrupt: Hawkers sun glasses

kickstarter-hawkers-sun-glasses

I recently came across this kickstarter campaign that has the intent to disrupt an industry, in this case: for shades.

I have to admit they look kind of cool and I like the underdog role, although I don’t know if it’s justified or not. I wish them and their backers all the best anyways!

Hawkers Co. was started by 4 friends in Spain. With only €300 and the conviction that the eyewear industry is deeply unfair. That’s why we decided to start a revolution, but a true one. The trip on which we set off less than 2 years ago, has taken us to reach heights not even dreamt, like sponsoring the Los Angeles Lakers or partnering with Mercedes Benz, DOPE, Hard Rock, PayPal, Facebook

 

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