When was the last time you did something for the first time?
Eastpak, the bags I remember were cool when I was in primary school, have launched a quite cool campaign, collecting different experiences, chained together as HTML5 video elements, where the user interactively can choose to find experiences close to them, like concerts.
It's very engaging and the clips are beautiful and short. Even though many of the talents have some Eastpak gear, it's not overly disturbing to the mood these videos set.
The coolest feature I've seen so far is that it loads your location, if you give it permission and shows you concerts nearby, but there are several funny and/or useful gimmicks on some of the buttons that show up on some slides.
head over to whenwasthelasttimeyoudidsomethingforthefirsttime.eastpak.com/ and try it out.